Miss Mexico Jimena Navarrete models her swimsuit before being crowned the winner of the Miss Universe 2010 Pageant Final at the Mandalay Bay Hotel in Las Vegas on August 23, 2010. Miss Universe is an annual international beauty pageant and along with the Miss World is the most publicized beauty contest in the world. California clothing company Pacific Mills founded the contest 1952 and was acquired by Donald Trump in 1996.